Destination Zimbabwe markets in Spain

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  • ZTA to attend Madrid extravaganza in September
  • 165 countries expected at the showcase

ZIMBABWE will have an opportunity to market her tourism potential at the Spanish International Tourism Trade Fair (FITUR) in Madrid, Spain.

FITUR is the global meeting point for the world’s tourism professionals, and has the capacity to attract about 143 000 visitors.

This would be the l3th time for the country to exhibit at the tourism fair. 

Zimbabwe Tourism Authority (ZTA) on Thursday said the exhibition is set for January 22-26 and over 10 400 delegates from 165 countries are expected to attend.

Munesu Munodawafa, permanent secretary for the Tourism ministry, is expected to head the Zimbabwe delegation.

ZTA acting chief executive Givemore Chidzidzi said the Madrid experience presents the right opportunity for Zimbabwe to enhance her status as an ideal tourism destination, including tapping into various tourism networks.

In 2018, Zimbabwe recorded 13 528 tourists from Spain, indicating an eight percent growth trajectory from 2017’s 12 583, making Zimbabwe’s attendance there a necessity.

As the country’s tourism industry re-awakens from years of slumber, Zimbabwe has already snatched two international nominations for being one of the best tourism destinations.

“We are proud to share with the world that Destination Zimbabwe made it to Bloomberg’s 24 Best Travel Destinations for 2020. Additionally, Zimbabwe has also been nominated in Harper’s Bazaar’s Where to Honeymoon in 2020,” Chidzidzi said.

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