Youthful entrepreneur Tracy Mapfumo scoops YEP start-up winner award


THEY say some are born great and some achieve greatness, well it is the former for the 2019 Youth Entrepreneurs Program (YEP) winner, Tracy Mapfumo.

Mapfumo on Tuesday managed to scoop the award for the best start-up business in the YEP’s fourth edition.

She is the founder of Eny’ treats which makes and sells seed bars of a combination of sesame, sunflower and flux seed as well as sesame butter.

Eny’s treats was founded in October 2018.

YEP is a yearly entrepreneur program sponsored by CBZ in partnership with Empowered Life Trust who are the implimenting partners.

In an interview with Zim morning post, Mapfumo expressed her gratitude for winning the award.

“I feel very honoured because when l first applied l never thought l would get very far and my chances were very low since the competitors were about 2 000.

“l was not looking forward to getting the prize but just the exposure, until l made it to the top 10 and l was interviewed live on a local radio station.”

Mapfumo said she will use the ZWL17 000 prize money to buy some equipment which include a freezer, and some ingredients.

Mapfumo said she also needs to get barcodes and a nutritional analysis so that her products can be sold in supermarkets since her company is already registered.

Yep held this year’s first competition in Milton park, Harare and then had a boot camp for the top 20 which was done at Tree of life.


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