Zim tourism sector embraces digital translation application

Popular communication platforms in China include WeChat which has 1 billion users (2019), Weibo which has 290 million registered users (2017) and QQ with 807.1 million users (2019).

ZIMBABWE’s tourism sector has embraced a translation app named Youdao which enables users to translate languages within seconds.

This comes as destination Zimbabwe battles to enjoy a significant share of the market by keeping up with the current travel and tourism industry trends.

“Zimbabwe is participating at the 2019 CITM in Kunming, China and has expeditiously embraced, Youdao, an amazing translation app which enables users to practically translate languages within seconds,” Zimbabwe Tourism Authority (ZTA) said in a statement.

“This application has come in handy as the Zimbabwean delegation interfaces with the Chinese market which is generally a non-English speaking nation.”

Douglas Mavhembu, Deputy Director in the Ministry of Environment, Climate Change, Tourism and Hospitality Industry, noted that advancements such as translation apps have hit the sector by storm.

“Youbao is an amazing and cost effective application which has made it easy for us to commune with the Chinese Market. Without which communication would have been futile and our being here would not have yielded as much results,” Mavhembu said.

“We anticipate an increase in patronage by the Chinese Market after this show. It is, therefore, critical that in our preparations to host, our tourism industry needs must seriously consider adopting communication applications.”

The Chinese Market is technologically advanced and this calls for adoption of social media platforms which aid in effective communication and ease transactional processes.

Popular communication platforms in China include WeChat which has 1 billion users (2019), Weibo which has 290 million registered users (2017) and QQ with 807.1 million users (2019).

“These platforms are the means through which Zimbabwe can break communication barriers and penetrate this lucrative market,” ZTA said.

Gordon Mukanganwi of Batoka Safaris who is part of the Zimbabwe delegation at the 2019 CITM in Kunming, China said the show has been an eye opener and a pointer to the need for the tourism industry to up its game in terms of assimilation of globally trending applications.

“We are excited about Youbao and Wechat and these will go a long way in breaking communication barriers and facilitating payments between my company and our Chinese clients. I urge all operators interested in the same market to adopt the same,” Mukanganwi said.

At US$115 billion outbound expenditure, China is the largest outbound source market and is anticipated by the United Nations World Tourism Organisation to double its current outbound trips to US$200 million by 2020.

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