ZIMBABWE tourism players touched down in London Sunday for the World Travel Market (WTM) extravaganza which gets underway on Monday and will be aiming to use the platform to share best practices in the industry and create new innovative perspectives for the travel sector.
The global travel trade exhibition taking place from November 4-6 celebrates the heritage of destinations across the world, with the Zimbabwe tourism sector using the stage to showcase the very best of its culture, cuisines and heritage.
WTM London comes at a time industry players are angling their efforts towards product profiling and investment in local tourism facilities, Cresta Hotels country director Chipo Mandela said.
Mandela is part of the exhibitors at the fair.
Cresta Hotels recently embarked on a refurbishment programme of all their hotels.
