One of Zimbabwe,s top Digital Marketing platforms, TofaraOnline has teamed up with German based entrepreneurship consultancy, DeutschConnect in organising the biggest WhatsApp Conference in Zimbabwe dubbed, ” Global Entrepreneurship Meetup “
Speaking to this publication on the sidelines of the launch, TofaraOnline Founder , Tofara Chokera said the Global Entrepreneurship Meetup had come about as a result of realising that most Zimbabweans cannot afford data for Webinars and Online Live Streams yet there is hunger for knowledge and information needed for businesses to scale.
Tofara said that they had done a trial run over the past month with three successful WhatsApp conferences including one on Export Readiness in partnership with the Zimtrade, SME Banking Talk with BancABC. ” We are satisfied with the trial runs we have done. People are hungry for knowledge and information especially now as they cannot physically meet due to COVID 19. In the Export Readiness and SME Banking Business Talk events we had over 700 and 800 people in each event respectively and it was interactive as we allowed questions and answers after the presentations. “
In a telephone interview, Kumbirai Chipadza the CoFounder of DeutschConnect said that they were excited to partner by bringing in a strong line up of business experts. Chipadza said, ” We have a strong line up of 11 global business experts who also understand the local conditions our business people are facing. Furthermore we are impressed with the innovative way Tofara Online have come up with and it goes to show that innovation is not only about new technologies but maximizing on old ones as well. ”
Chipadza added that the event would also be cost effective and favourable on participants in terms of data, connectivity and participating in the comfort of their own homes as well as getting 11 business experts from around the globe they would not have ordinarily met in one room .
The Global Entrepreneurship Meetup concept has already attracted buy in from local corporates who are taking up the limited advertising space. The organisers have already partnered with a South African based organisation to do a South Africa version in August.