HARARE, Zimbabwe — Eat n’ Lick has grown into one of Zimbabwe’s leading fast-food chains, setting the standard for quality service, employee welfare, and sustainability.
The company’s success is not only measured by its popular menu but also by its impact on workers, customers, and the environment. Managing Director Tsitsi Musabayana attributes the brand’s achievements to a corporate ethos centered on people.
“At Eat n’ Lick, we believe that our employees are the driving force behind our success. Happy employees translate into satisfied customers,” Musabayana said. “We have gone above and beyond to ensure our staff is well taken care of, from competitive wages to career development opportunities.”
The company has introduced leadership training, wellness programs, and financial literacy workshops, allowing employees to advance within the organization. This approach has fostered loyalty and motivation among the workforce.
“We do not just provide jobs; we build careers. Our employees are our greatest asset, and we are committed to seeing them grow,” Musabayana added.
Beyond employee welfare, Eat n’ Lick is known for delivering an outstanding customer experience. From Harare to Bulawayo, its outlets are recognized for warm service, efficiency, and high-quality meals at affordable prices.
“We recognize that our customers are the backbone of our business,” said Chairman Isiah Musabayana. “We are constantly innovating to provide them with a world-class dining experience. From introducing exciting new flavors to ensuring that our outlets remain welcoming spaces, we leave no stone unturned in our mission to exceed customer expectations.”
Customer satisfaction is deeply ingrained in the company’s culture, with Eat n’ Lick sourcing premium ingredients and adhering to strict food safety standards. The company values customer feedback, using it to refine its menu and services continuously.
However, what truly sets Eat n’ Lick apart is its commitment to sustainability. The company has adopted eco-friendly packaging, energy-efficient kitchen equipment, and responsible waste management systems to minimize its environmental footprint.
“As a leading food brand, we understand that we have a responsibility to our planet,” Isiah Musabayana said. “Sustainability is not just a buzzword for us—it is a commitment. We are actively working toward reducing waste, sourcing responsibly, and making our operations as green as possible.”
A key part of Eat n’ Lick’s sustainability efforts is its collaboration with local farmers to ensure ethical and sustainable sourcing of ingredients. By prioritizing local suppliers, the company supports Zimbabwe’s agricultural sector while reducing its carbon footprint. This initiative has provided small-scale farmers with a reliable market for their produce.
Eat n’ Lick’s corporate social responsibility (CSR) programs further highlight its dedication to making a difference. The company regularly donates meals to orphanages, sponsors school feeding programs, and provides training for young entrepreneurs in the food industry.
“We believe in using our success to uplift others,” Isiah Musabayana said. “Giving back is a core value for us, whether through donating food to vulnerable groups or investing in community-driven projects. A thriving business should uplift the people around it, and that is exactly what Eat n’ Lick stands for.”
The company’s commitment to social and environmental responsibility has earned it numerous accolades for ethical business practices and customer service. As Eat n’ Lick expands, it remains focused on maintaining high standards and increasing its impact.
Future plans include healthier menu options, increased digital innovations to enhance customer convenience, and further investments in sustainability initiatives. The company also aims to expand into rural areas, bringing high-quality food and employment opportunities to underserved communities.
Eat n’ Lick’s story is one of passion, purpose, and progress. By prioritizing its employees, customers, and the environment, the company has cemented its position as a leader in Zimbabwe’s fast-food industry. As it continues to grow, Eat n’ Lick proves that business success and social responsibility can go hand in hand.
