By Clayton Masekesa
ZIMBABWE’s top artists have been given an opportunity to share their content following the successful launch of the OneAlbum on NetOne online television.
The OneWorld album was launched on NetOne online television called One TV, on YouTube channel and online music stores.
The album included eight tracks from locally acclaimed bands and talented artists such as gospel maestro Tinashe Magacha, Hip Hop star Natasha Muz, multi-talented singer John Cole and actress Lee Mchoney.
The album also includes producer Chiweddar, the versatile Allanah, dancehall artist Jah Signal, multi hyphenate star Probeatz, the ever green rapper Holy Ten and Dendera music royalty Allan Chimbetu and afro-fusion artist Mbeu.
On the album, Holy Ten delivers a song called Figo, while Jah Signals features with the song Vasikana. For a dose of the legendry Dendera music trademark ululation Chimbetu serves the song Murudo.
Allanah comes in with the track Mufaro, while Fambe Fambe comes from ProBeatz and a another track Handivadaire is performed by Mbeu
Collaborations on the album include rap star Natasha Muz with a worship element and melodic guitars layed with the voice of Magacha on Ndoenda.
Actress and singer Mchoney joined super star choreographer/musician John Cole as well as the voice of the highly acclaimed producer Chiweddar on a track titled ‘Candy’ which has a zimpiano fusion.
In a statement, NetOne acting head of public relations and marketing Dennis Chagonda, said One TV will give a great opportunity for artists in sharing their new content with the world.
“We are very excited having launched OneAlbum on NetOne’s new online TV channel OneTV. It is a strategy to broadcast shareable, interactive and sustained content that will motivate the customer to want to always be in touch with its brand,” said Chagonda.
“Consumption of digital content has greatly increased over the past few years and was further accelerated by the 2019 novel Corona virus-induced lockdown restrictions that left artists without income sources as gatherings were sanctioned up to now, hence, digital is the way to go,” he said.
“Viewers can go to our OneTv channel on YouTube and Facebook for highly entertaining content, which we will continue to showcase as the programme gathers momentum,” Chagonda said.
Apart from informing, educating and entertaining, said Chagonda, the platform will also be used to broadcast NetOne products.
“The platform is a great tool for creating brand awareness as an increasing number of people are spending a lot of time on the platform thus interaction with NetOne related content is most likely. The platform can result in a positive impact on NetOne’s market share and revenue,” Chagonda said.